CASE STUDIES
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This is where strategy meets execution. Each case study highlights how research, design, and collaboration came together to solve complex challenges—whether improving accessibility for utility customers, streamlining decision-making for commercial vehicle buyers, or reimagining a healthcare portal with empathy and clarity.
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Every project reflects a deep commitment to user-centered thinking, stakeholder alignment, and measurable impact. These stories go beyond deliverables—they show the process, the partnerships, and the thinking behind the final product.
Explore the work below to see how thoughtful UX leadership can transform not just interfaces, but entire experiences.
Nissan Commercial Vehicle
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A research-driven digital tool that empowers commercial buyers to configure, visualize, and compare upfit options with confidence.
By applying a full spectrum of UX research methods—from contextual inquiry and persona development to remote usability testing—we streamlined a complex B2B decision-making process into an intuitive, interactive experience.
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HCA
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IAs UX Director, I led a six-person design team to reimagine how HCA Healthcare captures and manages registry data. Through contextual research, prototyping, and iterative testing, we created a platform that reduces abstraction time, improves data quality, and supports better patient care.
Nissan USA
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As part of a cross-functional team, I led the UX research and strategy efforts behind the redesign of NissanUSA.com—one of the brand’s most visible digital properties. This work included stakeholder interviews, journey mapping, usability testing, and accessibility analysis, all of which informed a modernized, mobile-first experience for vehicle exploration and decision-making.
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Southwest Gas
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In 2024, I led an accessibility initiative for Southwest Gas, addressing barriers across web and mobile—particularly in the MyAccount portal. Through testing, evaluation, and cross-team collaboration, we removed over 70% of critical blockers and set a foundation for long-term accessibility compliance.
UPS
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When UPS needed an objective evaluation of their internal UX/UI team, they brought me in to lead a comprehensive UX maturity assessment. Through stakeholder interviews, operational audits, and benchmarking against industry standards, I helped uncover critical gaps, align leadership expectations, and create a phased roadmap to evolve UX from a tactical function to a strategic business partner. This work not only improved cross-team collaboration—it laid the foundation for scaling research, design systems, and UX operations company-wide.
Infiniti USA
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As part of a cross-functional team, I led the UX research and strategy efforts behind the redesign of NissanUSA.com—one of the brand’s most visible digital properties. This work included stakeholder interviews, journey mapping, usability testing, and accessibility analysis, all of which informed a modernized, mobile-first experience for vehicle exploration and decision-making.
Read the full case study →