Stakeholder interviews
One-on-one conversations with key internal partners to gather insights about user needs, business goals, internal challenges, and long-term vision. This helps ensure alignment before design begins.
 

Journey mapping
Visual representations of the end-to-end user experience across key tasks or interactions. These maps identify pain points, gaps, and moments of opportunity that inform future-state design.
 

Empathy mapping
Collaborative workshops or research outputs that capture what users think, feel, say, and do. The goal is to build team-wide understanding of user mindsets and motivations.
 

Current-state experience analysis
Evaluation of existing platforms, workflows, or services to surface usability issues, content gaps, and misaligned expectations. This provides a clear baseline for improvement.
 

Design thinking workshops
Facilitated sessions that bring cross-functional teams together to map challenges, generate ideas, and co-create alignment around problem statements and priorities.
 

Contextual inquiry & observational research
Real-world observation of users in their natural environments. This method captures unspoken behaviors, workarounds, and decision-making processes that often surface hidden opportunities.
 

Research synthesis & insight framing
Clear, actionable summaries of research findings, behaviors, and patterns. These are distilled into themes that guide strategy, roadmap planning, and concept development.